KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? A recent study found 74.6%

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Today’s consumers are seasoned internet users who are not only using it for business, but also several times per day for their own leisure and personal projects. Sleek Design / UX.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. While tactics like keyword targeting, link building, content development, etc. We should all be double downing on content.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 29, 2014

After all, Hubspot shared Janrain & Harris Interactive’s findings that “74% of online consumers get frustrated with websites when content (e.g. After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. We Wouldn’t Have The Same Repeated Messages.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 10, 2021

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. Rather than just posting whatever (and whenever) seems to be effective, B2B brands must consider the most effective platforms, content types, and when to schedule. More than 3.6 Platform Types. Not sure which platforms to leverage?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

SEPTEMBER 22, 2014

Ekaterina Walter (Business and Marketing Innovator). He visited several travel websites that were no help at all, requiring him to fill out a detailed information sheet for a sales lead before even being able to view the page. Dharmesh Shah (Co-Founder and CTO, HubSpot ). Be A Real Time Thinker. " #inbound14.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

NOVEMBER 26, 2019

So today, I will be explaining the pros and cons of a very commonly used ad format: Lead Gen Forms. What are LinkedIn Lead Gen Forms? LinkedIn Lead Gen Forms (LGF) is a type of LinkedIn Ad in which the user completes a form directly within the LinkedIn interface. Lead Gen Forms Ad Formats. Business Development.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

NOVEMBER 21, 2017

Especially since the next few weeks are likely reserved for 2018 planning, setting up client programs, considering business goals, and even scoping out your personal goals for the new year. Each strategy is backed with data conducted by a variety of industry leading resources. Increased Video Content. Multi-Channel Approach.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

SEPTEMBER 7, 2017

Social media can give businesses a deeper look into contacts, so they are able to better gauge and anticipate what contacts are looking for a B2B product or service. Hubspot reports that buyers who use social media usually have budgets that are 84 percent higher than buyers who don’t. Get Your Employees More Involved.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JUNE 12, 2014

Yet, businesses continuously “dumb down” their marketing and advertising for users in hopes of reaching the highest number of people. This cab is a rolling disco club and makes even the most serious business person have a little fun: It is possible to make business marketing fun. Make Content More Than Drivel.

Online Marketing 120

Online Marketing Marketing Management Campaigns Planning 120

KoMarketing Associates

MARCH 12, 2015

As illustrated in the 2015 B2B Content Marketing report , put out by the Content Marketing Institute and MarketingProfs, 94% of B2B content marketers are using LinkedIn to distribute their content. From Anthony : My profile has been useful in promoting a book I recently released on international business expansion.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

JULY 5, 2013

At the heart of the B2B organizations’ Google+ strategy is their Google+ business page. There are several business oriented publications on Google+ but with over 4 million profiles following, The Economist leads the pack by a healthy margin. Google+ for Business. The Economist. Google Analytics. Google Drive.

Google 120

Google Examples B2B Marketing Analytics Tools 120