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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. If your business is in a space that warrants digital investment, let's consider how to make best use of your budget.

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Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

We review three inbound case studies as an example of what can be achieved. Related: 3 Inbound Marketing Examples That Show Results. Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community. What results can you expect from an inbound marketing campaign?

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An Updated Look At the State of Marketing Budgets

B2B Marketing Directions

Respondents were with organizations operating in nine industry verticals, and 81% were with organizations having $1 billion or more in annual revenue. The firm noted that 24% of the budget traditionally spent on TV is expected to shift from broadcast and cable TV to streaming video this year. Here are a few of the other major results.

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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

They’re also more digital and self-guided when exploring solutions to their business problems. Thirty percent of VPs and other functional leaders spend more than seven hours a week reviewing business topics and trends. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

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Mover Marketing Challenge #1: Accessing Data

Porch Group Media

And it’s not just the obvious businesses that should be using mover marketing. In my former life, I was in the cable industry. But there are many business verticals that should be looking at movers as a segment. A little more intuitive is insurance and the home improvement industry.

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Leading Brands into Holistic CX: A conversation with Alfred Binford and Mark Smith of CSG

The Customer

“This (CX) has become a much bigger discipline – it spans the whole business. Loyalty is interested in it – so it really spans all aspects of the business which is why it’s a board level, C level initiative now.” Marketing are interested in it. Customer service is interested in it.

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7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. Assume you run a travel business and a visitor is looking for Thailand packages.

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