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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. Email: Business email address Sign up now Processing.

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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Rapidly launch subscription services for video and audio streaming, publishing, pay TV, gaming, B2B business information, and new digital media. Build a community.

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The MarTech fall agenda is live: Wednesday’s Daily Brief

Martech

For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? It’s surely safe to predict that these will remain important elements of its business when the pandemic is finally in the rear view mirror. Pre-pandemic, their revenue from CTV was 4%. Now it’s 50%.

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Top 9 immersive marketing events of 2023

Martech

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Passes run upward of $3,000 for the official conference sessions.

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Top 10 immersive marketing events of 2023

Martech

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Passes run upward of $3,000 for the official conference sessions.

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Twitch marketing: What it is and how brands can do it right

Sprout Social

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. The fact that you don’t have to pay-to-view is an added bonus versus old-school cable.

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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

Much like cable networks began to bundle channels into packages, digital subscriptions could follow suit. Facebook also held a boot camp throughout the spring with local news publishers on how to build a successful subscription business. Subscriptions and the Platform Puzzle.