Chris Koch
AUGUST 5, 2011
I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. So I think B2B businesses should have a Facebook page that shares whatever content the company is already producing. There are just too many people passing through those turnstiles not to put up a sign somewhere.
Chris Koch
OCTOBER 7, 2011
But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. They had to do with other things that companies have to do before they can successfully engage in social media. Marketers can handle all that stuff.
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Chris Koch
OCTOBER 7, 2011
But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements. They had to do with other things that companies have to do before they can successfully engage in social media. Marketers can handle all that stuff.
Chris Koch
MAY 15, 2012
They are looking for inspiration and guidance on the business problems they face. They are looking for good ideas, facts, and data about how to solve their specific business problems. Besides creating idea networks, B2B companies also have to become publishers. But I don’t have access to that kind of information.
Chris Koch
MARCH 4, 2011
The business model is broken. It’s not that the journalists have gotten lazy; it’s a problem with the business model for B2B publishing. Publishers are left with a trickle of revenue and B2B companies discover just how uninterested a generic online audience is in their products and services. When they do, they win business.
Chris Koch
APRIL 8, 2011
The great thing about the experience was that this company is already doing social media. This company has established a highly visible presence in social media—indeed, it has won an award for it. We could all use some way to gauge our progress, especially in large, dispersed companies and marketing organizations.
Chris Koch
MARCH 23, 2012
If you’re a corporate marketer like me, no doubt you’ve been put in the situation I faced this week: you have a white paper that an external content person created for the company and now you need to make that content social. It’s an important part of social media management.
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