Business Business to Business Buyer's Journey Digital Transformation 
Tony Zambito
MARCH 6, 2017
The digitization of the global business economy has been taking place at an unprecedented rate. Intangible assets, such as copyrights, patents, training, procedures, data, digital innovations, and intellectual property, now comprise 84% of the market value of the S&P 500. Buyer Insights That Matter For The Future.
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.
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Exo B2B
MAY 15, 2020
What is important to you and your business in these times of confinement and gradual return to business? Will you be able to use this pandemic to carry out your digital transformation? The same applies to the essential businesses that have remained open but, what about the others that have closed their doors temporarily?
Tony Zambito
MARCH 12, 2017
B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.
Tony Zambito
FEBRUARY 5, 2017
In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content.
Tony Zambito
MAY 23, 2017
In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and marketing leaders look ahead to the future, the ever-expanding global digital economy will undoubtedly cause further disruption.
Tony Zambito
MAY 31, 2017
Yes, this basic intelligence is always important but should not be confused with deep buyer insights. Other markets, be they B2B or B2B, are facing similar upside down transformation. Offered up for reading amounted to nothing more than what existed back in the days of Miller Heiman and glorified job descriptions.
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