Tony Zambito
MARCH 6, 2017
While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. Yet the distribution channel of how consumers get a book has been radically disrupted through digital transformation. As new digital ecosystems develop, it increases the need for collaboration.
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization.
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Exo B2B
MAY 15, 2020
What is important to you and your business in these times of confinement and gradual return to business? Will you be able to use this pandemic to carry out your digital transformation? The same applies to the essential businesses that have remained open but, what about the others that have closed their doors temporarily?
Tony Zambito
MARCH 12, 2017
B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.
Tony Zambito
FEBRUARY 5, 2017
In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content. Cumulatively, having a detrimental effect on the ability of marketing to succeed in an era of digital transformation and creating digital experiences.
Tony Zambito
MAY 31, 2017
Yes, this basic intelligence is always important but should not be confused with deep buyer insights. Other markets, be they B2B or B2B, are facing similar upside down transformation. Offered up for reading amounted to nothing more than what existed back in the days of Miller Heiman and glorified job descriptions.
Tony Zambito
MAY 23, 2017
That is – buyer decisions. The hyper speed by which change is occurring in buyer behaviors, digital transformation, and in marketing, in general, may feel like a hurricane. The buyer decision. Particularly for B2B Marketing, it is important to not lose sight of what is at the focal point of marketing and sales.
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