Business to Business Personalization Press Web 2.0 
B2B Marketing Traction
APRIL 28, 2014
Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Marketing Strategy Social Media/Web 2.0 Here is why they are wrong.
Industrial Marketing Today
APRIL 28, 2010
I found a very helpful presentation on blogging styles by Rohit Bhargava , a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
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Industrial Marketing Today
JUNE 29, 2010
In the later stages, supplier Web sites and catalogs are the most important information sources. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional. Analytics is the new marketing creative!
Industrial Marketing Today
MAY 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?
Industrial Marketing Today
JUNE 15, 2010
Success story #3: Consultant specializing in accelerating business growth for global companies Redesigned his business website with personal branding and highlighting his expertise using an online article library. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
Marketing Insider Group
JUNE 2, 2010
And according to the study “ The Role of Search in Business-to-Business Buying Decisions ,” 65% of respondents stated that they prefer search engines to review sites, manufacturer sites and industry portals. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com.
Industrial Marketing Today
AUGUST 24, 2009
REVEAL Adding a personal experience helps to humanize your content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Then I expand the bullet points into complete paragraphs. An outline also creates a roadmap as I progress from chapter to chapter until I finish my report or eBook.
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