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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 of Tiecas, Inc.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. All Rights Reserved.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

In order to get there, you need to start with a content marketing plan and that starts with a content audit. Read The Anatomy of a Great Web Persona by Brian Massey. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. What is a content audit?

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. All Rights Reserved.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Design wins lead to production volume orders. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. For other engineering disciplines and architects, you can create an online library of detailed CAD drawings.

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