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Industrial Marketing Today
JULY 29, 2010
The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div.
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
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Industrial Marketing Today
MAY 7, 2010
Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.
Industrial Marketing Today
SEPTEMBER 3, 2010
In order to get there, you need to start with a content marketing plan and that starts with a content audit. A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. What is a content audit? of Tiecas, Inc.
Industrial Marketing Today
JUNE 12, 2010
Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.
Industrial Marketing Today
OCTOBER 2, 2010
Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. of Tiecas, Inc.
Industrial Marketing Today
MAY 5, 2010
According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Resources
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