Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Hmmm…not very satisfying.

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Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. He is the Founder & President of Tiecas, Inc. –

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The above two web analytics are not mere statistics for your webmaster. For example, the search term “industrial valves” yields 238,000 pages in Google. They have a direct impact on your bottom line.

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Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

NOVEMBER 2, 2010

Traditionally" (see American Marketing Association & Brainshark webinar) this has meant that between 70-90% of marketing collateral goes completely untouched and unused by sales staff. 27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Google has dis-intermediated the content business.

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Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } wp-popular.com » Blog Archive » Is Your Industrial Website Still Just a Business Card?

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Marketing Websites Marketing Budget Buying Cycle Web 2.0 60