Biznology
JANUARY 22, 2019
So Forrester predicts , and I agree. The study reveals the feelings business buyers seek in response to our offerings, feelings like confidence, optimism and accomplishment. We are burdened with long sales cycles, but the payoff is high-ticket sales. But it’s time to be more human. Think about it.
Martech
NOVEMBER 11, 2022
Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.
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Vidyard
DECEMBER 16, 2020
Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Lesson 2: Where to use video in your sales cycle and what types of videos to use.
Vidyard
DECEMBER 16, 2020
Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021 While the use of video is not entirely new for many sales teams, very few have learned how to unlock its real potential to engage remote prospects. But as sales teams head into 2021, the importance of embracing video as a new way to sell cannot be understated.
Vidyard
NOVEMBER 6, 2018
Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! They took a strategic approach to consider where the video could help improve sales efficiency or enhance the customer experience.
Marketing Insider Group
AUGUST 11, 2015
In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Forrester and Gartner support the notion that today’s buyer embarks on an increasingly digital, empowered, and complex buyers journey.
Exo B2B
FEBRUARY 26, 2019
Or this post from Michael Brenner on Marketing Insider Group’s blog, covering the trend in content personnalisation to reach the right audience, also quoting a Forrester study. According to Caroline Robertson, analyst and author at Forrester , 70% of B2B marketing specialists will acquire a DMP in 2019.
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