Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process. Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. of Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. One of the key objectives of American Business Medias strategic plan is to enhance the marketplaces knowledge of the power and value of business info rmation.

Research 40

Research Marketing Management Media Planning 40

Huptech Web

OCTOBER 27, 2023

This process helps the company offer value to potential customers while gathering info about those interested in advanced project management, improving future marketing efforts. Create a series of informative email content on eCommerce tips, strategies, or case studies. Build trust with trust signals like privacy policies.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Webinar Metrics 52

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product. Thanks, Leyl!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. It would be as much a cultural change as a process one. Use of this website constitutes acceptance of the Econsultancy User Agreement and Privacy Policy.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. B2B marketing is bad communication. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40