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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 100
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Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog? I've worked with companies that have started one and then they died along with other collaboration tools such as an internal wiki, forum and RSS feeds. Why did it fail?

Web 2.0 100
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Content Curation in B2B Marketing

Online Marketing Institute

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders. Consider Netconcepts.

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0 social media.

PR 20
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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

In fact, you'll notice that we do it on this very blog. Check out how we did it in the example below, which is an excerpt from our blog post, " How to Write Stellar How-To Posts for Your Business Blog." well, education. 4) Customer Success Stories/Case Studies. 7) Product Awareness Surveys.

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11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

. # Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. It was great meeting you Edith and thanks for putting together such a concise list of good blogging habits! The Blog Squad. Business Blogs: How to Build A Better Blog on 25 Nov 2007 at 10:42 am. Text Link Ads $100 Free Promotional Credit.

Blogger 100