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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. What should they promote? Promote white papers / eBooks / reports for lead generation. Here are 20 ideas.

ROI 100
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Content Curation in B2B Marketing

Online Marketing Institute

Filed under: Articles About Biz Blogging , B2B Blogs , Business Blogging b2b marketing Business Blogging content curation content marketing : Permalink 1 comment for Content Curation in B2B Marketing » Some interesting and thought-provoking comments from the thought leaders. Consider Netconcepts.