article thumbnail

Small Business Content Marketing: When to Hire A Freelance Writer?

Writing on the Web

For small businesses, it’s often the owner or an employee who takes charge of producing and updating the website and blog content. If your content is written by someone who’s not a professional freelance writer and isn’t trained to effectively write for the web, it’s usually fairly obvious. And that can often be a poor decision.

article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Mark Schaefer - Speaker, Business Consultant, Author. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Jose Javier Garde.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing in the 90s: What Was It Like?

SnapApp

An overemphasis on PR created brand perception rather than healthy demand. While e-learning was a valuable training tool for internal purposes, marketers also started using it to educate prospects. . Today, webinars are still a powerful tactic in the content marketing realm used by countless teams and businesses. .

article thumbnail

What’s So Funny About Social Media and Online Marketing?

Webbiquity

How social media is like the seventh grade by Training Marketer. Advertising & PR. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. SEO, SEM and Web Design.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Only 2% of marketers say that finding trained content marketing professionals is a big challenge. MarketingProfs ).

article thumbnail

Why Your Blog Is Failing

Hubspot

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

article thumbnail

How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.