Writing on the Web

DECEMBER 12, 2012

” The challenge: You want to make sure that your business website is fresh, attractive and informative. People visiting your website want to see something that piques their curiosity in you and your products and services. Do not use a template or basic page format and tweak the content. I highly recommend either or both!

SEO 100

SEO Marketing Websites Business Content 100

Hubspot

DECEMBER 23, 2012

Basically, it sounded as if Instagram's plan was to start a stock photography service using any and all photos on its platform. Shortly after the update, Instagram decided to make nice with its revised terms of service and roll back many of the original advertising policies Instagram had set in place. Will you use it in your marketing?

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Develop content templates – sometimes it helps to develop a template for creating new content. Various stakeholders can use these templates to fill in the details while adhering to the fundamental 5W’s of copywriting – Who, What, Where, When and Why.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services. I was brought.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40