Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. These metrics are all linked to 10 stages in Sopheon’s sales process.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

For example, no software in the world can flag the error between their and there. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Single Grain

FEBRUARY 17, 2022

SaaS applications comprise around 70% of total company software use. There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. Book My Free SaaS Marketing Consultation . Book My Free SaaS Marketing Consultation .

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Curation is the most important part of online marketing that no one is talking about. It scored 8.6.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

SEPTEMBER 17, 2018

But, between camera equipment to lighting to editing software, the topic of video marketing can still seem pretty complicated. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. We’ll cover software options and best practices in the next section.).

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Industrial Marketing Today

OCTOBER 26, 2009

The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

JULY 7, 2010

What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee - Funnel Focus , June 15, 2010 One of the benefits of marketing automation is that it provides marketers with the ability to see how prospects interact with their marketing content. Business Blogging – Do You Have What It Takes?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Inbound Marketing (98). Business Blogging (30). The Science of Social Media.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JULY 10, 2018

Let’s take a closer look at which popular marketing tools are used for lead generation by such sites. For example, here’s what FinancesOnline , one of the top software review platforms, offers: 1. A lot has been said about the benefits of business blogging. How effective is blogging in the long run?

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 7) Business Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

MAY 5, 2022

A SaaS content marketing agency is a company committed to helping you accelerate the results from your content marketing efforts online. These professionals do everything a standard content marketing agency does, but with a distinct focus on earning more recurring revenue for software-as-a-service brands.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Hubspot

APRIL 27, 2015

Software (short tail) vs. Open Source Cloud Computing Software (long tail). Let's say you're writing a blog article on the importance of visual content. Bloggers who leverage marketing automation software have the ability to win back their precious time by automating some of the time-consuming tasks that they run into.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 2, 2012

While most inbound marketers do the majority of their marketing on the web, that doesn't mean there isn't room for traditional printed marketing collateral. But the difference between savvy use of print marketing and, well, not savvy use, is that it connects your offline efforts to your online ones.

Landing Pages 28

Landing Pages Planning Work Management Marketing Automation Services 28

Magisto

SEPTEMBER 23, 2019

The algorithm is a self-training piece of software that continually evolves and learns how to solve content. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

SnapApp

DECEMBER 22, 2016

This is the perfect blog for those looking to become well versed in anything Inbound. Inbound Marketing Agents. Inbound and content marketing are the focuses of this blog. They teach you about the most effective marketing tools, share their must-reads, and much more. Blog Herald.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Wikipedia and a handful of open-source software developers were the pioneers. The next question is: where should I put the blog? This option should never be used for a corporate or business blog.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Magisto

OCTOBER 3, 2019

Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses. Inbound marketing – Opposed to outbound marketing. Back to top). Back to top).

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28