Marketing Insider Group

SEPTEMBER 21, 2020

My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Key Takeaways: A company blog can play a key role in any business’s growth strategy.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

Social Media 100

Social Media Media B2B Lead Ranking 100

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. A lot has been said about the benefits of business blogging. Facebook Lead Ads.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

JUNE 20, 2012

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of sucks. But there are other components of a successful blog post that you shouldn't ignore.

Template 28

Template SERP Sample Custom Publishing 28

Single Grain

SEPTEMBER 11, 2019

There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers. As it relates to business blogging, pillar content can also be defined as a series of posts that represent your site’s best work.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111