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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Leave a Comment Previous post: Successful Industrial Websites Require Part DiY and Part Professional Help Next post: Social Media with Email Marketing – is it the Super Combo? And they use different sources to get their information.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. This kind of sales oriented marketing content is no longer effective.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Creative & Effective Remarketing Bid Strategies. Increase the effectiveness of search engine optimization (SEO) and content marketing. Getting Started With Remarketing.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. Follow Adam on Twitter @adamholdenbache.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. Prospects don’t answer their phones or return calls anymore.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. 63% of businesses do not have a recorded policy on content.

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9 Tips to Take Your Blog Content from Average to Awesome

Single Grain

There’s no real formula for success, although a checklist and a bunch of tools can work as a support system for time-starved content creators to help ensure that what they're writing is awesome. Here are tips to create some smashing blog content. Dive Deeper: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?

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