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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

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How to Grow Your Database Through Blog Comments [Quick Tip]

Hubspot

If you are a Professional or Enterprise HubSpot customer, you can use smart fields on your forms to achieve this. You''ll see a system-generated form called [Your Blog Name] Comments Form, which you can edit by dragging and dropping modules based on the information you want to gather in your comments form. the blog post!

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design. 2) A Visual Cover.

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Everything Marketers Need to Measure and Prove Content ROI

Hubspot

Depending on the goals of your content, submissions can also be categorized as new leads (if lead gen is the goal) or reconverted leads (if lead nurturing is the goal). Business Blogging. Connect with HubSpot : This number is probably the most telling indicator of your content's success.

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12 New Year's Marketing Resolutions You Can Actually Keep

Hubspot

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Nearly 40% of US companies use blogs for marketing purposes. When used correctly, marketing automation can drastically improve the efficiency and effectiveness of your lead nurturing strategy.

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

Lesson 1: Refresher Course. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging. Confused about where to start with blogging? Blogging can be daunting.