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Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!

Hubspot

Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. As a marketer, this is the phrase that's supposed to make you feel a little nauseous.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. Once you believe that you have to blog, the next hurdle is actually blogging.

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Blog Marketing: To Do Or Not to Do?

Online Marketing Institute

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? How much more leads?

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Marketing Lessons From Borders' Bankruptcy

Hubspot

How should marketers adapt to avoid similar problems? Borders fell victim to the trapping of four key problems that ultimately caused the long and slow death of its business. 4 Marketing Lessons from Borders' Mistakes. It causes changes to markets that impact the business strategy for all companies in a given market.

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Your Topmost Misguided Myths About PPC. BUSTED

Hubspot

When you think about inbound marketing, PPC isn't the first thing that pops into your head. That's because PPC is traditional advertising -- you know, that interruptive stuff you've become adept at blocking out -- except it takes place on the internet instead of a billboard on the side of the highway. And what marketer isn't?

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

Go ahead and bookmark our digital marketing terms glossary and let this be your guiding light that you can refer to over and over again. Might consist of anyone that is not a follower, but that corresponds to the marketing target. Blog – A website full of articles, commentaries, content, with a reliable content calendar.