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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

&# 42% reported that blogs influence their purchase behavior. While that is not quite at the level of “friends and family&# (79%) or even &# news websites&# (61%), it is not far off from traditional &# magazines&# at 56% and “print&# and “tv/radio news&# both at 46%. Look for my notes on that shortly.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Copyright © 2010 Tiecas, Inc. However, the role of B2B marketers is changing and evolving more into revenue generation. All Rights Reserved. of Tiecas, Inc. Resources

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Ive heard customer managers so impressed with the insight and understanding that came out of customer anthropology that they gave their observers the ultimate compliment: "In some ways it seems as if you now know our business better than we do". Now thats a powerful business tool. © Copyright 2006 Dave Pollard. comment [].

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How to Save the World

Buzz Marketing for Technology

© Copyright 2008 Dave Pollard. Business/KM Blogs. Business Experiment. Darwin Magazine. Fast Company Blog. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Grist Magazine. Milk River Blog. Orion Magazine. Have I overloaded it?

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

© Copyright 2005 Dave Pollard. immigration info blog). Subscribe to this blog by. Business/KM Blogs. Business Experiment. Darwin Magazine. Fast Company Blog. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Grist Magazine.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

© Copyright 2005 Dave Pollard. immigration info blog). Subscribe to this blog by. Business/KM Blogs. Business Experiment. Darwin Magazine. Fast Company Blog. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Grist Magazine.