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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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Everything You Need to Sell Your Boss on Business Blogging

Hubspot

You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. Writing blog content on a regular basis requires time that you just don't have. Yes, yes, yes.

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How to Be a Spammer in 20 Simple Steps

Hubspot

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. 7) Original content can come off as braggy. Just increase your email frequency.

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5 Inbound Marketing Do's and Don'ts From Kanye West

Hubspot

As an inbound marketer, one smart thing you can do is to create content for someone else's blog or website or collaborate on co-marketing opportunities. As a marketer, it doesn't matter if you think you have "the greatest product of all time" -- you should never interrupt someone from the content they really care about.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. So what's the "right" strategy for growing a blog? Now let's start geeking out!

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.

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