SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Writing on the Web

MARCH 5, 2015

Keep the focus on providing relevant stories they can use for their own edification. Going outside for blog post ideas is fascinating because you’ll be learning as you do this, however, it’s a huge time-sucker. Do you turn them into blog posts? Article Ideas blog content blog inspiration business blogging original content'

Business Blogging 100

Business Blogging Business Class Conference 100

Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Most businesses won’t host a blog for this purpose alone, but blogs do not have to be uniform.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

MAY 28, 2014

Success, whether it is winning the French Open or writing a business blog , is half persistence , half-sweat. This is very similar to writing a successful business blog. You’ve got to: Start with a strong serve – Include a keyword in the title and first sentence of your blog post, and make it compelling.

Business Blogging 100

Business Blogging Business Training Keywords 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Generation Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. At Autodesk, content marketing started as a program to drive demand within a new audience segment.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Writing on the Web

AUGUST 21, 2013

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right.

Business Blogging 100

Business Blogging Business Blogger Training 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

MARCH 14, 2012

Are you serving valuable, relevant content within the lines of your readers’ needs? I’ve noticed a few things that applies to content marketing. Business blogging is like tennis: you want to keep the ball in play. You can’t do that when your blogging is inconsistent. Persistence pays.

Business Blogging 100

Business Blogging Business Newsletter Consulting 100

Writing on the Web

JANUARY 16, 2013

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Writing on the Web

APRIL 17, 2013

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page.

Business Blogging 100

Business Blogging Business Blogger Traffic 100

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Here are some great tips to keep in mind when planning your blog. Include Call to Actions in Your Business Blog.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

NuSpark Consulting

NOVEMBER 4, 2011

Your prospects have access to vast amounts of content, and they want it on their terms. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. They offer quality, relevant educational content. The Benefits of a Business Blog.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Webbiquity

OCTOBER 25, 2023

Some sites step it up a notch and create a documented content marketing strategy. With this acknowledgment of blogs as a business asset and the core of content marketing activities , it’s imperative to not just write haphazardly but to create a content strategy that will appeal to our target audience and drive results.

Business Blogging 302

Business Blogging Creativity Business Marketing & Strategy 302

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

JUNE 30, 2010

What separates blogs from other forms of writing (white papers, articles, e-books, etc.) is the interactivity–blogs are meant to be conversations, not monologues. The result is that other blogs and social networking sites become productive sources of blog traffic, as well as being helpful for search. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. It was riveting. Share this on Technorati.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. It has the power to grow a business. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it valuable and relevant?

Advertorials 80

Advertorials Branding Brand Identity Paid Search Agency 80

Writing on the Web

SEPTEMBER 9, 2010

Once you’ve got more readers – say maybe once you’re getting a thousand hits a week – you can think about approaching bigger ad networks like Chitika and putting more “mainstream” ads on your blog. And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Video content is also easier to consume, particularly on mobile devices.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Writing on the Web

SEPTEMBER 24, 2014

Quality blog posts are key to your business getting found on the Web. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

NOVEMBER 13, 2013

Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers. What is quality content?

Content 100

Content Storytelling Hubspot Business Blogging 100

Writing on the Web

OCTOBER 22, 2014

It’s easy, smart and can help your business blog get inbound links. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Content Marketing Institute. Go take a look at some of the other blogs in your field; you’ll be glad you did.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

BenchmarkONE

AUGUST 13, 2020

With help from their simple content marketing tips , you’ll be able to achieve a strong online presence and, over time, see similar site traffic. Are you ready to make your business easily accessible and get the credibility required to attract more potential customers? . Create and Distribute Relevant Content Pieces .

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Quality content stimulates reader/ customer engagement. Quality content stimulates reader/ customer engagement. Here’s what quality web content looks like: It’s short, sweet, smart, and funny.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff.

Content 100

Content RSS Opinions Business Blogging 100

Directive Agency

FEBRUARY 4, 2022

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content marketing. This article will show you how to establish a top-notch SaaS content strategy for your company while giving your customers the maximum value possible.

Work Management 52

Work Management Marketing Management Marketing & Strategy SERP 52

Writing on the Web

OCTOBER 8, 2014

Is Your Web Content Worthy of a Once Over?" width="300" height="300" title="Scannable Blog Posts: Is Your Web Content Worthy of a Once Over?" /> Is your web content worthy of a once over? Last week I posted that quality web content is short, sweet, smart and funny. What makes them stop and read your blog?

Television marketing 100

Television marketing Content Business Blogging Impressions 100

The Point

JULY 30, 2020

But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Optimize post titles for search and engagement (and re-title older content if you need to.) Include links to gated content.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Is your blog like my tennis, a hit or a miss? Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100