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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. eMarketer ).

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

Organic content speaks to your current audience, while paid media speaks to potentially new fans. Organic content alone reaches 1-6 percent of your current audience. Paid and organic content are the perfect duo together. As you’re attracting potential customers, the next level of your funnel goes into your organic content.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. eMarketer ). Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ).

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Linking blogs and newsletters together Part II (Lead Nurturing)

Anything Goes Marketing

Blogs can be used in conjunction for this purpose. B2B Newsletters ussually come out once a month or quarter as you don't want to push too much content at a prospect or customer for fear of the nasty "unsbubscribe". With blogs, people who are subscribing to your feeds are they're saying "I like what you're blogging about".