Marketing Insider Group

AUGUST 5, 2010

The way we consume information is changing rapidly as the growth rate for social media use online and on mobile devices proves. Should marketing spend in social media come close to matching the nearly 25% of online time spent there? Blog more, email market less.” Here are 7 points to consider. For now, I don’t think so.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 22, 2010

According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. In this post, I will summarize the 10 main reasons why Mobile is one of the biggest technology trends ever seen and why you need to pay attention. Mobile growth is hot.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

NOVEMBER 30, 2010

Advertising: Mary actually showed a bit of her personality here as she nostalgically remembered that the good ads of yesteryear caused us all to act. Commerce: Mary talks about how the rate of product improvement is unprecedented. Social Ecosystems: The “innovators&# typically overcome the “incumbents&# in dominance.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

The result of all this was redundancy like B2B marketing has never seen before. Lists became “tired&# as response rates drops. But unfortunately too much of our marketing is done based on gut feel. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Cross-sell.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. The usual end result is a list of reasons in the “For” column that is much longer than the list of reasons in the “Against” column. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2010

This tactic puts the sales person in front of the correct prospect immediately, so an opportunity can be discovered quickly. Related Posts: 7 Tips For Successful Lead Follow-up 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration? There is a place for both services.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

AUGUST 12, 2010

Studies suggest that this method, once employed leads to the sustainable marketing success that companies are striving for. But with marketing automation adoption rates at 5-10% in mid-to-large companies, and less than 1% in smaller companies, not many companies are actually implementing. Those that are have a big head start.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Many of us are guilty of falling into the trap of activity-based reporting: I ran 10 campaigns last year, I sponsored 3 industry events, etc. We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Which channel is more efficient for you?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Marketing Insider Group

JULY 27, 2010

And like the person browsing in a retail store, they are not ready to speak with a vendor. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. Now testing all these factors against your own objectives is very important.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

When the geo-tagged barcode is scanned again by someone else, they’ll see whatever was attached to it along with who else has scanned it along the way. Categories on the site include “Fun & Bizarre” and “Silly Stuff” along with classics such as “Graphics” and “Social Marketing.” Augmented Reality For B2B Marketing in 2011?

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

When the geo-tagged barcode is scanned again by someone else, they’ll see whatever was attached to it along with who else has scanned it along the way. Categories on the site include “Fun & Bizarre” and “Silly Stuff” along with classics such as “Graphics” and “Social Marketing.” Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100

Convince & Convert

SEPTEMBER 20, 2010

Overwhelmingly, respondents in the study prefer interacting with official, branded accounts rather than personal accounts from employees. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. Wrong approach. You certainly covered some great reasons to that point.

Twitter 147

Twitter CRM Business Paid Search Agency 147