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5 Must-Have Media Buying Tools for 2023

Bionic

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Quarterly buys are becoming much more common. You’re destined to lose. You’re destined to lose.

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Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

LinkedIn’s own data states that photos increase the comment rate on posts by 98%. Links to YouTube play directly in your feed and result in a 75% higher share rate. That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target. Always Use a Visual. Brevity is Best.

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How to Build a Creative Agency from Scratch

BenchmarkONE

Locking yourself into a year-long lease when you’re not even established yet might not be the best decision for your business. The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies.

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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

A lot of signals are taken into account, a few of which are your landing page experience and click-through rate. Bidding on these type of keywords is the easiest way to burn through a ton of cash without producing substantial results. Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase.

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Four “Random Acts” of Demand Marketing You Need to Stop If You Are Going to Achieve Perpetual Growth

ANNUITAS

Or worse – we SPEND WAY TOO MUCH on AdWords driving to free trials – and then cross our fingers. After making nearly 20,000 (yes, TWENTY THOUSAND) cold calls, this one company saw ultimate conversion rates from this tactic contribute to Closed Won just 0.07 Does this somewhat gloomy description hit home? If so, you’re not alone.

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The Ultimate Guide to Startup Sales

Hubspot

If you want to lock in a lucrative target market , you need to have some concept of the buyers that compose it. Startup sales make for difficult, exciting, often unpredictable waters to navigate. Everyone involved in a startup sales org — from founders down to reps — is bound to face a host of challenges as their company gets its bearings.