Marketing Insider Group

JUNE 22, 2010

According to the report, mobile internet growth is significantly faster than the internet desktop growth of the late 90s compared to the growth rates of both AOL and Netscape. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Mobile growth is hot. Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

NOVEMBER 30, 2010

I suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg, Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. Advertising: Mary actually showed a bit of her personality here as she nostalgically remembered that the good ads of yesteryear caused us all to act.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? As a marketing professional, I am not proud of our reputation as SPAM-ers.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. There is no beginning and no end.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

OCTOBER 7, 2010

Thermometer Close In the Thermometer Close, you ask a prospect to rate their level of interest on a zero-to-ten scale. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Search Engine Optimization (SEO) SEO continues to provide one of the best sources of leads for both B2B and B2C companies. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. The result of all this was redundancy like B2B marketing has never seen before.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Studies suggest that this method, once employed leads to the sustainable marketing success that companies are striving for. Those that are have a big head start.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? We are so focused on tactical execution that we lose focus on the results. Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

Traditionally a lead can take weeks if not months to be entered into the pipeline, as often the lower level prospect is the first contact. This tactic puts the sales person in front of the correct prospect immediately, so an opportunity can be discovered quickly. This translates to a dismal right party connect rate of 1 to 1.5%.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

And like the person browsing in a retail store, they are not ready to speak with a vendor. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. You could even test emails from companies vs. personal emails (hotmal, gmail, etc).

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100