SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. Through strategic content marketing, what other incentives can brands provide for new and prospective customers? Content Marketing Strategies That Avoid Discounting.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Customer Experience Matrix

MARCH 13, 2017

That's not the way marketers tend to think but they're right: the bulk of company processes are not customer-facing. Services will be bundled into mega-services, simplifying user choice. Open APIs and interoperability will make it easy to add new services to the bundles. Users won't need to purposely select them.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

ANNUITAS

JUNE 6, 2023

Over the past year, our series of posts on go-to-market transformation have made the case for and laid out an approach to operationalizing go-to-market activities around the customer lifecycle in a way that better orchestrates engagement, prioritizes customer journey stewardship, and optimizes sustainable client growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

Hubspot

APRIL 13, 2021

Geographical market specifics. Price Elasticity of Demand. Price elasticity measures how a change in consumption of a commodity relates to a change in price. Formulaically, it's expressed as: Price Elasticity of Demand = % Change in Quantity Demanded / % Change in Price. Demographic and psychographic data. Inventories.

Pricing 74

Pricing Price Elasticity Optimization 74

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

This war is ongoing because we tend to focus on marketing efforts that drive immediate results while avoiding bigger ROI opportunities because results aren’t immediate. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Marketing 261

DECEMBER 5, 2018

Source: Amazon, Expert Black Bundle. Source: Goop, The Goop Bundle. >> Plus, it’s excellent for improving the elasticity of the skin and reducing wrinkles. The post From My Tribe To Yours: A Holiday Gift Guide For Working Moms appeared first on Marketing 261 | Your Go-To Marketing Shop.

Work Management 91

Work Management Amazon Cable Bundling 91