How B2B marketers can help sales overcome customer indecision
Martech
APRIL 7, 2023
But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders. Dig deeper: Scarcity marketing: Does it still work?
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