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How to Get Over the Sales Slump After the Holiday Season

Convert

In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. This makes the end of the year holiday season the most profitable time for eCommerce businesses. Every year, during the first few months, the sales start to take a nosedive, leaving businesses scuffling with dropping revenue.

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Sales Enablement: How to Improve Your SDR’s Productivity

PureB2B

Sales enablement is a continuous business development discipline that equips salespeople with the process, tools, and content to help them sell more effectively. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Conclusion.

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Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

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How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

All your hard work will be for nothing if event attendance is low. High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. 11 Give people a choice of how they attend Give attendees the flexibility to join your event in the way that works best for them.

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Holistic revenue performance series III: Solution management

Mereo

Bringing products and services to market that drive profitable revenue. Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — Between competitive information, win/loss analysis, businesses strategy and more, assessing every internal input can set you up for better success.

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Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. How fundamental is the shift from product / solution selling to value selling / marketing?