Biznology

JANUARY 15, 2021

” [KJ – a short bundle of interesting perspectives and analytical frameworks + two use cases re his work with Salesforce and Microsoft.]. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Biznology

NOVEMBER 28, 2016

Those attributes are independent variables, they don’t come in bundles. However, the vast majority of the human population does not fit that full profile, even though those are the dominant attributes in each category. For example, 48% live on less than $2 a day, and 49% live in rural areas.

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

JULY 9, 2015

Maybe they could have bundled concert tickets into their offerings. Maybe you can keep the most lucrative and highest profit part, thus becoming a smaller company but one that still exists. What could record companies have done? Maybe they could have offered online access to band members.

Lead Ranking 80

Lead Ranking Lead Scoring Verticals Bundling 80

Biznology

FEBRUARY 16, 2016

If you bundle them with their new parent, Marriott International , they’ve got a $24 billion dollar valuation. But, what does the Westin care? This experience and advice is was more essential when you’re competing for attention with an entire industry that’s rigged against you.

Bundling 80

Bundling Business Bandwidth Social Media 80

Biznology

NOVEMBER 4, 2013

Choose the cheapest one or the one that’s already available to you via some bundled offer by a large vendor. If you are on the camp that the ROI for social platforms is impossible to calculate, then the answer is quite simple.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Vendors 80

Biznology

JUNE 17, 2016

Perhaps the adverse publicity over the horrendous wait lines at airports will become the “tipping point” for airlines to reconsider whether it’s time to change their a la carte business model to a bundled service that is more customer friendly, the basis for smart branding. Like this post? Sign up for our emails here.

Branding 80

Branding Brand Identity Bundling Customer Satisfaction 80

Biznology

JULY 20, 2017

Instead, they see parties as brands which they can choose or ignore, and would rather have the world customized to their preferences instead of a system that demands they vote for an all-or-nothing bundle of election promises, which looks uninviting to them. However recent events in Britain, France, and the U.S. may be changing all this.

Paid Search Agency 139

Paid Search Agency Branding Brand Identity Ethics 139