WriteSpark

MAY 14, 2013

We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? We found a significant difference in the focus between high growth and average growth firms. How do average and high growth firms judge the tools’ effectiveness? Focus on Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration. For your next white paper project, consider these questions: .

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

MAY 14, 2013

We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms? We found a significant difference in the focus between high growth and average growth firms. How do average and high growth firms judge the tools’ effectiveness? Focus on Online Tools.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 18, 2010

Or, the writer starts writing according to an approved outline, then is told to stop because the product or marketing directions are changing. In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. The project may go into limbo for days, weeks, or longer.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

AUGUST 13, 2013

Different project types simply have differing needs for a writer's knowledge, skill, and focus. Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Different project types simply have differing needs for a writer''s knowledge, skill, and focus. Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies.

Copywriting 120

Copywriting Case Study Case Studies Paper 120