Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 24, 2012

Product and service innovation. They hang out where customers hang out, build relationships and help them become part of our family,” he said. The tools help build trusted relationships.”. The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. I encourage you to restrain your enthusiasm. What’s more, it would be pointless.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. The company was well aware that the entire Pampers franchise depended upon customer trust.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 9, 2010

Wiley & Sons: Online communities are a bit of a paradox. Internet newsgroups, CompuServe, The Well and other early communities had membership in the hundreds of thousands a decade before anyone had heard of a Web browser. Communities are the convention centers of social media.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

“I found out I was part of a community.” It’s about sharing ideas and trust, having those actions persist so we can learn from them. There are many ways to apply these benefits, ranking from improved product design to global sales contests. Statistics are available about activity in any community you manage.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50