Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. With the exception of Gizmo, all the companies have something to sell. I may not buy from them, but I sure do help promote their wares. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right).

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50