Remove build

The Effective Marketer

article thumbnail

The Blogger’s Guide to Online Marketing

The Effective Marketer

ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. We spend so much time creating great content that sits and earns nothing because we do not understand basic, but still largely misunderstood business practices. Blogging well is a feat all on its own.

article thumbnail

What Makes Ads Go Viral?

The Effective Marketer

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Example is the “Happiness Factory” video for Coca-Cola. Example is Bud Light’s “Swear Jar” 3.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reinventing Marketing at GE

The Effective Marketer

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. Building products that sell themselves is a neat idea and had worked well for GE for years.

Planning 100
article thumbnail

A Primer on Sales Competitive Battle Cards

The Effective Marketer

I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. Example <competitor name> filetype:pdf (as in ‘acmesoft filetype:pdf’) will show only PDF files with the competitor name. For example, “acmesoft sales presentation” or “acmesoft price list”.

article thumbnail

When Inbound Marketing Goes Wrong

The Effective Marketer

For each problem listed above, you can find good examples that might reflect exactly what you are facing at your company. That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Build your assets. The author, David T. Planning Your Strategy. Determine and plan your approach.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Build your assets. The author, David T. Planning Your Strategy. Determine and plan your approach.