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How to Market a Small Business On a Budget

Salesforce Marketing Cloud

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget.

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How to Effectively Budget for Small Business Marketing

Webbiquity

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations.

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Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them.

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. What is decision intelligence, and which tools do you need to be using right now?

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Shipping and supply chain management is often managed by AI software. And so is the ability to better target social media ads enabling lower pay-per-click budgets using auto-generated posts. . Many of these software products are so costly that only 35% of businesses have invested $1 million or less. That’s AI too.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Growing SMBs are also 23% more likely to use email marketing software. These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Is it “Homepage>product page>trial?”

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How To Choose the Right Software for Your Small Business

Valasys

Challenges are inevitable when running a small business. Choosing the right software and specialists, such as Essential IT , can mean the difference between achieving success or facing failure. This informative blog post provides essential considerations and tips for selecting the ideal software for your small business.