Adobe Experience Cloud Blog
NOVEMBER 6, 2019
Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. There are tools available that can be used to identify invalid email addresses and inactive subscribers. You should consider investing in such tools.
Adobe Experience Cloud Blog
NOVEMBER 6, 2019
Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. There are tools available that can be used to identify invalid email addresses and inactive subscribers. You should consider investing in such tools.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
MARCH 5, 2009
Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Yes, some features apply more to simple marketing programs and others to complex programs. For example, let's say that events like breakfast seminars are critical to your marketing program. 9 Now what? 0 0 0 0 0.5
Adobe Experience Cloud Blog
JANUARY 14, 2011
To provide consistent and relevant forecasts to company stakeholders, marketers must look at tools that excel at meeting the needs of marketing and the company. For most CMOs, and their key staff members, having a dedicated marketing analyst to accomplish this workload is not always possible with factors such as budget constraints.
The Effective Marketer
MARCH 10, 2011
This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
Adobe Experience Cloud Blog
APRIL 21, 2011
Justify marketing budget – As the marketing team progresses more into a revenue prediction role, justifying a B2B budget is evermore a challenge. With marketing analytics, marketers can quantify the precise revenue impact of marketing investment, giving the marketing team the tools to defend their budget.
Expert insights. Personalized for you.
130 
Let's personalize your content