Sana Commerce
JUNE 27, 2023
There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.
Lenny's Newsletter
SEPTEMBER 12, 2023
Stop thinking of product-market fit as a yes or no question—but instead as a process of finding fit with more segments of the market. ” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do.
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Sana Commerce
JULY 7, 2022
More and more, IT leaders are searching for solutions that support digital process automation. Interpreting the findings from this research led to some very clear conclusions about what IT leaders are prioritizing when it comes to their software solutions and B2B e-commerce solutions specifically. IT departments can be profit drivers.
Marketing Insider Group
AUGUST 5, 2020
Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. Typically, when emerging technology arrives on the scene it is only accessible to large corporations with massive budgets. Can Be Used By Businesses of All Sizes.
Allocadia
JUNE 13, 2019
The more that marketers can frame the value of their efforts in the language of the C-suite, the easier it is to receive budget increases. This is a crucial metric; the ability to accurately measure effectiveness means that marketing departments can optimize successful programs and activities to improve future outcomes.
Allocadia
OCTOBER 4, 2018
The more that marketers can frame the value of their efforts in the language of the C-suite, the easier it is to receive budget increases. Marketing organizations that map spend-to-revenue are 42% more likely to expect their YOY budget to increase. How does your marketing team plan?
Metadata
OCTOBER 6, 2021
Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.
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