article thumbnail

Top medical communications companies: Choosing the best for events

SpotMe Blog

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. How can they best help with planning and execution?

article thumbnail

9 Proven B2B Marketing Strategies for 2024

sagefrog

Display Ads: These are visual ads of various sizes, from desktop to mobile, that appear on websites your target audience frequents. Diversifying your digital advertising allows you to reach potential customers at different stages of the buyer’s journey. Regularly review these metrics to adapt and refine your PR strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

The Point

Here are what I found to be the most interesting highlights: • The most common projects being undertaken in the technology sector in Q2 were (in order) content creation, social media, and mobile site development. Customer acquisition was the main catalyst for 62% of advertising investments in Q2. •

Planning 100
article thumbnail

Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

Real-time content/offer management. Because the DMP is a core customer data and actionable audience profile technology that is requisite to do digital, data-driven, real-time marketing and advertising of all flavors. nor with re-tooled data-marts, nor with Master Data Management (MDM).

article thumbnail

Five steps to better B2B e-commerce SEO

Sana Commerce

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. In fact, in 2022, the global estimated spend on paid advertising hit $441 billion dollars. This can ultimately harm your SEO goals, so it’s important to be careful here.

article thumbnail

Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The company sat at the middle of the marketing model, and messages flowed outward through different channels with limited opportunities for input and/or cross-channel. . . Source: deadspin.com. .

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. (It’s Marketing Charts ). Marketing Charts ).