Budget Management Forrester Organization Statistics 
Martech
JULY 25, 2022
Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Its purpose is to help marketers allocate future spend and bring it in line with business goals.
B2B Marketing Directions
DECEMBER 20, 2020
Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. These research findings show that marketing performance measurement is still very much a work in process.
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eDataSource
OCTOBER 23, 2019
eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .
Adobe Experience Cloud Blog
SEPTEMBER 29, 2010
Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Interactive spending will climb 9.2%, to $51.5 billion this year.
KoMarketing Associates
JANUARY 7, 2020
Forrester recently published the “Is Your Identity Program Built On A House Of Cards?” report, and statistics showed that the majority of respondents (66%) have had an identity resolution strategy in place for at least 12 months. About 16% improve privacy safeguards, while 15% reduce marketing waste.
KoMarketing Associates
NOVEMBER 10, 2021
This post outlines key statistics to help you focus on what matters in B2B social media marketing. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. According to Forrester, 68% of people don’t think brands share interesting content. .
ClearVoice
APRIL 10, 2023
But when you get it right, B2B content marketing can have a huge impact on the success of your organization. Whether you’re looking to speed up the sales cycle, find new audiences, or warm leads more effectively, a content marketing strategy can help. Forrester ) Millennials aren’t the interns anymore.
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