Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Call for Papers and Content Management. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Event Budget Management.

Marketing Automation Services 331

Marketing Automation Services Marketing Management Planning Process 331

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

sagefrog

NOVEMBER 14, 2023

Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing. Performance Metrics : Track key indicators such as conversion rates and customer retention. Adopting these elements can create a more cohesive and effective marketing strategy, leading to better results and ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. The live events industry will rebound, but with new processes and priorities.

Top of Funnel 159

Top of Funnel Case Studies Case Study Paid Search Agency 159