Remove Budget Management Remove Co-Registration Remove Conversion Rate Remove Event Marketing
article thumbnail

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. Call for Papers and Content Management. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Event Budget Management.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns. Resource Management.

article thumbnail

The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Leaner budget. According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. Both of these budget perspectives are true.