The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. They do if they are.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Although maximizing IT labor productivity is a major goal of most IT organizations today, when making the purchase decision, it will be important to analyze all factors and not rely solely on TCA advantages of one platform or the other. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 14, 2005

If we match IT investments with Maslow’s hierarchy of needs, a new understanding can be developed which proves Nicholas Carr right - basic levels of IT capability and maturity have been met in most organizations, and indeed have commoditized. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation?

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JULY 22, 2010

By making it easily accessible through our Web site, we’re confident more organizations will take advantage of the vital insight it provides to support the decision-making process.&# Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

JULY 7, 2010

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. according to Forrester.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

We have seen organizations create centers of sales enablement excellence, with a focus on tracking the value of sales enablement investments as a key objective. Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., They do if they are.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Smart vendors need to anticipate these frugal budget trends, and help organizations figure out how to do-more-with-less. They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 4, 2010

Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization? Take 5 minutes to tell us a little about your organization and we’ll quantify the value for you - https://roianalyst.alinean.com/enterpriseroi/AutoLogin.do?d=222693735895213178 They do if they are.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

For buyers, Interactive White Papers provide a fast and easy way to personalize specific data and messaging points in the white paper, enabling them to streamline their research and create more effective resources that can be shared within their organization. Alinean recognized by BtoB Magazine’s as one of To.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are. Is Marketing Too Busy?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

As the investment could earn interest elsewhere at the organizations weighted average the cost of capital, this is often called opportunity cost. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40