ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Magazine, Multi-Housing News and Hospitality Design. They’re doing what a lot of the marketing automation platforms have been doing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Broader afternoon gathering, featuring presentations from local thought leaders.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 17, 2011

It is best to look at what tools are needed to address each stage in the buying lifecycle, and have tools specifically designed to help move the decision making from initial engagement to delivery. Alinean recognized by BtoB Magazine’s as one of To. Drive Budget Planning with the “IT Hierarchy of Ne.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Do these features yield cost savings that make the purchase price savings moot? Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Alinean recognized by BtoB Magazine’s as one of To. Is Marketing Too Busy?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40