Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Find New Customers www.findnewcustomers.com. Publisher of PRDaily, PR Daily EU, Ragan.com. All opinions here are my own. Publisher, RainToday.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Paul Gillin

JULY 15, 2011

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Industrial Marketing Today

MARCH 8, 2011

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. The naming of the site is very clever branding in my opinion. Instead it found a genuine way to connect and engage with its customers.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

MAY 20, 2005

Four steps to garner expert referrals: Map out the key players, experts, opinion molders in your industry. Research them, their companies, their clients or customers. Do they work with companies that fit your ideal customer profile? You have something in common already - the same customer. Make your shortlist.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 23, 2005

They are "opinion molders." " Treat them as “the customer” and help them connect with your "shared customer" - the end user company. They want to co-create lead generation programs that are highly customized. They are "opinion molders." What do you need? What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120