KoMarketing Associates
SEPTEMBER 18, 2012
BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. There are certainly training and opportunity costs associated with this development. Can You Really Be Everywhere, All the Time?
markempa
JULY 16, 2007
to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.
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markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. cost center, rather than viewing it as an asset that creates revenue. " Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge.
markempa
MARCH 8, 2006
cost center rather than viewing it as an asset that creates revenue. cost center rather than viewing it as an asset that creates revenue. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
The ROI Guy
FEBRUARY 25, 2011
As the economy recovers, many organizations are turning their strategic focus from cutting costs towards growing revenue, however, most organizations continue to struggle to hit growth targets. For example, this 10% sales enablement challenge is a $100 M incremental revenue opportunity for a $1B company.
markempa
DECEMBER 21, 2006
cost center, rather than viewing it as an asset that creates revenue. Invest in marketing automation from Modern B2B Marketing In my last post, I argued that Marketing needs to stop being seen a cost center and start earning a seat at the revenue table. cost center, rather than viewing it as an asset that creates revenue.
markempa
JUNE 29, 2007
Companies who provided fewer but higher quality "sales ready" leads to their sale people have better sales conversion rates than those that send lots of early stage leads and that creating a "cost per lead" culture just does not work. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market
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