ViewPoint
MARCH 6, 2014
Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.
KoMarketing Associates
APRIL 11, 2013
BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. The results of this survey provide insight into how the marketing community views their role and how it needs to evolve in the future.
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Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Cambridege, MA – [link]. Account run by @ erincnelson and @ dreckbaerfrau. #
Industrial Marketing Today
MAY 14, 2010
This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. CAD drawings – you probably already have an extensive library of CAD drawings.
Paul Gillin
AUGUST 4, 2011
In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing.
Marketing Insider Group
JUNE 14, 2012
Forrester (@ Forrester ) – top analysts firm covering business and marketing. BtoB Magazine (@ BtoBMagazine ) – for us Business to Business marketing folks. Disclosure: I am co-founder of Business 2 Community). Fortune Magazine (@ FortuneMagazine ). Inc Magazine (@ Inc ). Time Magazine (@ Time ).
Industrial Marketing Today
NOVEMBER 1, 2010
Manufacturing marketers do understand the value of a business blog for thought leadership, search engine optimization (SEO), lead generation and community building but proving its ROI has been a challenge. Exhibit #3: Kinaxis Supply Chain Expert Community. Exhibit #2: Indium Corporation Blogs. Results: 2.7 Feel free to add them here.
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