Marketing Craftmanship

MAY 7, 2015

Here are some thoughts on how your fund can effectively leverage publicity: More Publicity is Not Better: The term “media mentions” is broadly used by the investment industry to describe publicity, which implies that the sheer volume of exposure is beneficial.

Enterprise Management 100

Enterprise Management Broadcasting Press Linkedin 100

Marketing Craftmanship

MARCH 16, 2012

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. But there are several reasons why this noisy carnival barker publicity is a losing game. Slice and dice for additional ROI.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Convince & Convert

AUGUST 18, 2010

What is an @ mention on Twitter etc… I think you're right about some PR firms still looking to social media as a broadcast tool not a landing place for consumer connections. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Bluetext

APRIL 25, 2024

With the myriad of marketing channels available, from social media and paid media to content marketing and public relations, crafting a cohesive strategy that seamlessly integrates these elements has become more crucial than ever. So, embrace the art of digital orchestration and watch your campaigns soar to new heights of success.

Public Relations 31

Public Relations Campaigns Allocation PR 31

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? These bullets should be on the walls of all executives who think they understand social media because they have the ‘tools’ to broadcast their message and that their consumers will automatically listen. link] Sonny Gill Wow – fantastic points.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

BenchmarkONE

SEPTEMBER 1, 2021

Or has introducing marketing materials through your CCaaS platform given you the best return on investment (ROI) in the past? Incorporate calls to action within your broadcast and encourage people to get involved, either during the event or to make contact via alternative channels.

Small Business Marketing 60

Small Business Marketing Planning Business Work Management 60

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# I believe the key point is building relationships with social broadcasters.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

APRIL 29, 2021

You need social community building, growth hacking, SEO, content marketing, PR, and paid advertising to broadcast your NFT item benefits to your target audience. Public relations is one of the best ways to build a solid online reputation for your business. Generate High ROI. Book My Free NFT Marketing Consultation.

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 26, 2010

Is social media the best means to broadcast a message? * Is social media the best means to broadcast a message? * * Do people like this? * How can we add value to this topic? * Are people empowered to share their opinions? * Are we messaging this the right way? * Are people 'getting it'? How can we add value to this topic? *

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

FEBRUARY 23, 2010

If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. Businesses will surely veer between the two given the way their focus shifts. I do think though that every communicative act has to be rooted in some kind of strategy within the business.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). How to Calculate Social Marketing ROI , June 24, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

AUGUST 31, 2010

It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet). Now to just figure out how to monitor and measure the ROI of that.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 11, 2010

I hear the Flagstaff Restaurant Association is lobbying for you to broadcast from remote in Indiana and will fly you in weekly for dinners…it could happen! All the best with the move. link] jaybaer Thanks Mark. I've got enough folks in Flagstaff, they'll keep us all posted on the restaurant scene!

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Online Marketing Institute

NOVEMBER 2, 2010

Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner. It should be different for B2B, and it needs to be about real ROI. The ROI of B2B social media depends not only on tracking engagement, but on figuring out where it saves a company money.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 9, 2010

So we get a lot more ROI for them on forums specific to those enthusiast niches. Over time I'm sure we'll see more segmentation of social networks just like we did in the 20th century with print and broadcast. link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

AUGUST 3, 2010

Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. We have engineers, analysts and ROI models. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

SEPTEMBER 21, 2016

Thanks to their social media and public relations teams' relentless work to get Winter's story shared with local media outlets, she eventually became the star of a hit film (seriously, rent this movie). Carefully choose your broadcast's headline: Remember, this is an opportunity to grab more attention from followers.

Social Media 28

Social Media Social Marketing Media Planning 28

SnapApp

DECEMBER 14, 2016

Up springs a collaboration chorus featuring HR, marketing, sales, PR, customer service - and community - together to broadcast the B2B brand experience in 360 surround sound in 3D: digital, direct and dynamic. Email still offers significant ROI for B2B marketers and should not be ignored. A laser-focus on ROI. Collaboration.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

JUNE 6, 2011

Should there be an ROI on relationships? Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Also, highly recommend his book, The Social Media ROI. You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

APRIL 7, 2010

Broadcasting your whereabouts on the Internet IS a guarantee. As you say, they may “get me&# anyway, but the tiny benefit to me personally for this service (the benefits are mostly for the establishment) do not justify the risks – as small as they may be. 2) The much, much larger issue is the legal liability.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

The time and money, per the SM and Twitter strategy will determine if it's worth the effort – gotta watch that ROI – and that mileage will vary. The extra credit you receive for helping people in public should not be overlooked. They don't just broadcast. link] [link] jaybaer Threadless is a great example.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. Certainly, I think the big contradiction we have going on with Social Media conferences is how broadcast they are. This must change. Events can't continue like this. link] Scott Gould Very good Jay. This must change.

Social Media 127

Social Media Media Paid Content Conference 127