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Marketing to the 50+ crowd: A booming opportunity

Martech

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

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What Every Marketing Department Needs to Know About Google+

Convince & Convert

We can see this with Google Now for mobile, but desktop is still able to know whether we are about to propose to a loved one, whether we are looking to holiday overseas, or apply for an MBA. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.” Even better, it is set up to pay by engagement.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

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Why the Digital CMO Is Already Obsolete

Hubspot

We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. They sit at the intersection of social, mobile, and analytics, and they’re not afraid to venture into new territory. Commerce -- as we’ve known it -- is dead.

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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

That said, virtual events enable organizers to reach a much broader audience, including young parents and people with mobility impairments who find it difficult to travel, as well as prospective attendees with limited time and budget. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. Award categories for 2021. Applicant must be VP level or above.

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Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

The Ambassador: recognizing the individual who has gone above and beyond to share their expertise, thought leadership, and has demonstrated a willingness to help their peers and colleagues succeed in their digital transformation and customer experience initiatives. Award categories for 2021. Applicant must be VP level or above.